This is the most significant category, present in all the cities of our country.
It contains a wide range of types of boards, mainly mounted on the ground: backlit, billboard, city lights, scrollable, atypical, etc.
The formats of this category start from approx 2 sqm to 18 sqm.
They are placed on the main boulevards, in intersections, at the city entries and exits.
It is recommended to use a mixture of boards in order to ensure the highest impact possible of the target public.
Large & unusual formats
This category of boards is placed only in the Capital or Municipalities, county residences and sporadically in other localities.
It includes a small range of advertising supports, mostly mounted on the buildings’ facades/dead walls: mesh, prisms, backlit big size, etc.
The formats of this category range from 20 sqm and exceed 300 sqm.
They are placed only in intersections, in areas or boulevards with high traffic, thus achieving an extreme impact.
Recommended for impact or launching campaigns, having a high impact over the target public.
Outdoor boards in malls and trading centers
This category of boards can only be found in trading centers and malls in the Capital or Municipalities, county residences.
It contains a smaller range of advertising supports: city light, backlit, backlit big size, mesh, etc.
The formats in this category range from 2 sqm and can exceed 200 sqm.
They are placed in the malls access perimeter to the underground or surface parking spaces.
Recommended for punctual campaigns and preponderantly for brands with support in that area; high impact over the target public.
Footbridges over national roads
This signaling category is only present on the national roads.
The bridge or the footbridge over the road represents the advertising support.
The formats in this category range from 8 – 10 sqm to 20 sqm.
They are placed on the most important national roads, in areas with maximum traffic.
They use completes any campaign, they represent a constant warning in their way to destination.
This category of signaling boards is only present in the capital and the main cities.
It contains a smaller range of advertising supports: clipboards, cassettes, flags, signs, etc.
The formats in this category range between 1 and 2 sqm. They are placed on public lighting poles – mainly on order.
They are used with the purpose of guiding the public to the proposed location, but they can also be used as a communication support when there are no other OOH channels available.
Boards and indoor formats in malls and trading centers
This signaling category is only present in the capital and the main cities.
It contains a various range of advertising spots: flags, carts, backlit, light frame, mock-up, various collages, stands, etc.
The formats in this category range between 1 – 12 sqm. They are placed on the most important corridors in malls and atriums.
Their use is very useful in loyalty campaigns, usually reaching the target public before the decision of an acquisition.